Sustainability at Gelato

Our ambition is to make the industry for customized products more sustainable

Gelato is a technology company that, with constant improvements, is on a journey to make printing more sustainable. Businesses of every size - creators, entrepreneurs and enterprises - use Gelato to grow while reducing their environmental footprint

Our approach to sustainability and sustainability report 2020

At Gelato, sustainability is at the core of everything we do.

This is how you, your customers and the planet benefit

Local production reduces carbon emissions

As a result of local production in 33 markets and reduced transportation distances you reduce carbon emissions on each order.

On-demand production reduces waste and use of resources

All products are digital printed on demand when your customers buy them and avoid excess production ending up in landfill.

We use responsibly sourced & sustainable products

All our products are made with responsibly sourced and sustainable materials.

Product safety

All products are produced in accordance with international and national product safety regulations.

Responsibly sourced materials

We always strive to use responsibly sourced materials. Our printed paper products and canvases are made from paper and wood from sustainably managed forests with a sustainable forest management system in place.

Quality that lasts

We work with suppliers that offer high-quality products that we hope will be enjoyed and used over and over again for a long period of time.

Mapiful reduces carbon emissions by 67%

Swedish custom poster company Mapiful used to print all their products in Gothenburg, packed and shipped them to customers across the world. Now they produce their posters in 24 countries worldwide, and deliver to customers in 72 countries with Gelato.

“It's really great to see that we can reduce carbon emissions by 67% on every order by moving from centralized to local production with Gelato. Now we can reach more customers worldwide than ever before in a faster, smarter and greener way.” Edvin Brobeck, Founder and CEO of Mapiful.

Read more about Mapifuls environmental impact here


The potential saving of carbon emissions per order when printing locally with Gelato.


The percentage of orders that are produced in the same country as they are delivered.

3445 km

The average shipping distance saved per order when printing on demand with Gelato.

A sustainable value chain

By printing locally with Gelato you support local communities. We continuously work to make our value chain even more sustainable by setting high requirements, following up and developing our suppliers.

✔ High sustainability requirements towards suppliers.
✔ All print partners have signed Gelato´s Supplier Code of Conduct.
✔ A rigid and efficient compliance process to minimize risks in the supply chain.
✔ Suppliers can be subject to on-location inspections.

Tech & innovation

Our advanced print cloud technology gives access to the latest and most efficient print technologies.

Partnerships & Collaborations

We collaborate with partners, suppliers and NGOs to make printing more sustainable.

Act with responsibility

As a Gelato customer, you can be certain that Gelato attracts customers and partners by being transparent, taking responsibility and having the highest level of data security and privacy.

Data security & privacy

We aim for the highest level of data security and compliance to personal data protection regulations.

Transparency & ethics

Policies and guidelines are in place to ensure ethical business practices, relationships and transparency.

Gelato is a UN Global compact participant

Gelato is a participant of UN Global compact since January 2020. We are fully committed to take actions to support the UN goals, the SDGs and align our operations and strategies with UN Global compact's ten universally accepted principles in the areas of human rights, labour, environment and anti-corruption.

Gelato supports the Sustainable Development Goals

We support the UN Global compact Sustainable Development Goals (SDGs). We have chosen three overall sustainability focus areas and defined material aspects that we believe matter the most for our stakeholders and have the biggest impact, both on our planet and for our customers.

These focus areas are to reduce environmental impact, positive impact on people and act with responsibility. Our customer offering and actions within these areas support the following SDGs:

Stories and news

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